Why is this man in pain?

In our latest campaign, our hero is held back every step of the way by his criminal record. He’s late for work because he’s riding his bike. And there’s a reason that agonized expression looks so real…

That ball and chain is heavy. It’s an antique relic that we bought from a prop shop in Vancouver. The rust is real, the clasp is thick, and the ridges keep it from rolling. It weighs about 30 lb, and our actor had to ride a bike, lumber up stairs, and shamble through Gastown with that thing around his leg. Despite armouring himself in bubble wrap, it really did a number on his ankle. And who said acting was easy?

Come see the real ball and chain in our Vancouver office. Don’t worry if you lock it. We have the key.

Keep an eye out for the ads on buses in Vancouver, on the LCD screens at Skytrains, Facebook, and on SportsNet, The Comedy Channel, W, and APTN across Canada.